DiamondStar uses visual personas to help shape the creative identity, tone, and presentation of the project. These are computer-generated artistic representations, used under full creative direction as part of the broader visual and storytelling framework.

It is important that there is no perceived intention of deception. Full disclosure: Ryan, Grace and JC Lyte are not real people. DiamondStar music is written and produced by Matt Schlueter. The songs are written with these visual identities as a framework for the overall sound.